Course Code: TGC01

Introduction

This one day workshop provides you with an in depth understanding of all the methods of getting traffic and how to convert that traffic into leads, closed sales and repeat business.

The full spectrum of traffic acquisition methods are covered including Search Engine Optimisation (SEO) and Pay Per Click (PPC).

Topics

  • Traffic Methods.

  • Keyword Research & Analysis.

  • Traffic Conversion.

  • Metrics Collection & Analysis.

Audience

  • Business Owners, with or without a web site, who want a much greater understanding of how to get traffic and convert it to leads and sales, to improve the performance of an existing business web site or prior to acquiring a new one.

  • Marketing Managers and Staff with or without a web site, who want a much greater understanding of how to get traffic and convert it to leads and sales, to improve the performance of an existing business web site or prior to acquiring a new one.

Pre-requisites

  • Basic computer and Internet access skills.

  • An understanding of marketing and why it is so important to business success.

  • Web Marketing Essentials (Course code: WME01).

Public Workshops

Please see the Schedule of Public Workshops for dates and costs and Our Approach To Workshops for course arrangements.

In-house Workshops

Alternatively, the workshop can be run as a private event for up to 12 delegates at your venue by prior arrangement. Price on application.

To Reserve Your Place

Call me Laurence Wilson, at Renegade Electron on:

01202 656 829.