Course Code: WME01

Introduction

This one day workshop provides you with an overview that introduces the major topics of web marketing and how they work together for business growth and profit.

Topics

  • Identifying Online Marketing Objectives.

  • The Online Environment.

  • Web Marketing Concepts, Principles & Critical Success Factors.

  • Market Research and Competitive Analysis.

  • Content and Sales Copy.

  • Traffic, Conversion & Metrics.

  • Email Marketing.

  • Integrating with Offline Marketing.

  • The Online Business (and Web Site) Development Process.

Audience

  • Business Owners, with or without a web site, who want to tap into the growth and profit potential offered by the Internet. But who first of all want to understand this area before investing any further.

  • Marketing Managers and Staff who want to expand on their knowledge of marketing onto the web so that they can improve their web site's performance. Or who want to understand the basics of web marketing before investing in any further development of an existing site or the commissioning of a new one.

Pre-requisites

  • Basic computer and Internet access skills.

  • An understanding of marketing and why it is so important to business success.

Public Workshops

Please see the Schedule of Public Workshops for dates and costs and Our Approach To Workshops for course arrangements.

In-house Workshops

Alternatively, the workshop can be run as a private event for up to 12 delegates at your venue by prior arrangement. Price on application.

To Reserve Your Place

Call me Laurence Wilson, at Renegade Electron on:

01202 656 829.