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Revolutionary Wealth And
Digital Direct Response Marketing
'Revolutionary Wealth', Alvin Toffler's recent book
shows how the knowledge revolution is changing the world
fast.
Toffler shows how
knowledge is centre stage in the New World
economy
following on from the Agrarian Revolution, the
Industrial Revolution and while running in parallel with
the Revolution in Human Consciousness (but that's
another story).
Now
that the Internet is working at broadband speeds in most
developed areas this means that companies and the
individual can now exploit this fabulous opportunity to
build wealth in ways that were previously impossible.
It's
not news that most business have a web presence of some
sort.
But frankly,
most are poor attempts that do not
fully exploit the potential the Internet has to offer to
connect, engage and interact with prospects, customers
and clients in ways these people want to be dealt with.
Then
there's the Home Internet Entrepreneur looking to make
some extra money or even build a whole new online
business to replace their job, or give them a job
they don't have.
Who
do these people turn to to find out how to get
started on the right track. Simple, they turn to well
know Expert Internet Marketers and Gurus who have, or
claim to have, made their own fortune on the Internet.
Both of these situations are major problem areas:
one for the corporation and one for the individual.
These
are the 2 Massive Internet Disconnects. |