|
Disconnect #2
The Internet Home Entrepreneur:
The Keys, The Jumbo Jet And The Lorry Load Of Self
Instruction Manuals
With
the Internet comes a massive opportunity for the individual to
radically change their lives for the better. But sadly
also, at least at the moment, there is also a massive
disconnect.
Internet Marketing experts and gurus know how to market
all too well. The business model is heavily stacked
in their favour, but that's human nature.
But...
their
training programmes swamp the learner with massive
packages they sell for thousands and thousands of
pounds. I should know I've bought many of them, reviewed
them and tried to use them!
Yet
the failure rate is more than 90% for those starting
out! A depressing figure indeed!
Why?
Because internet marketers are not trainers and simply
do not understand the needs of the learner.
"The
current approach is a bit like giving a novice pilot the
keys to a Jumbo jet, then telling them they can learn to
fly it by just reading all the flight instruction
manuals!"
Is this
really a recipe for success? Me thinks not!!!
But
then what do you expect from Direct Response Marketers
who largely sell Direct Response Marketing opportunities
to serve themselves far more than they serve the people
who make up their marketplace.
What I
Can Offer: as a digital
marketer I understand the power this can bring to a
persons life. But I'm also a experienced trainer,
consultant, coach and mentor.
I
can clearly see that the current 'Guru Business Model'
does not work well for the beginner.
I understand the needs of
the learner when coming to something new. I've tried
many of the products and services offered by the so-call
Internet Experts and Gurus myself. Some of whom I have great
respect for. And sadly, even more I don't.
|