Disconnect #2

The Internet Home Entrepreneur: The Keys, The Jumbo Jet And The Lorry Load Of Self Instruction Manuals

With the Internet comes a massive opportunity for the individual to radically change their lives for the better. But sadly also, at least at the moment, there is also a massive disconnect.

Internet Marketing experts and gurus know how to market all too well. The business model is heavily stacked in their favour, but that's human nature.

But... their training programmes swamp the learner with massive packages they sell for thousands and thousands of pounds. I should know I've bought many of them, reviewed them and tried to use them!

Yet the failure rate is more than 90% for those starting out! A depressing figure indeed!

Why? Because internet marketers are not trainers and simply do not understand the needs of the learner.

But then what do you expect from Direct Response Marketers who largely sell Direct Response Marketing opportunities to serve themselves far more than they serve the people who make up their marketplace.