The answer's simple. Because cheap, free websites seldom if ever get enough web traffic to generate valuable leads, convert those leads into sales and seldom if ever turn customers into repeat customers that stay with you for years.

"The truth is most cheap web sites are dead web 'real estate' that does nothing for your business"

The awful truth is that most business web sites get little or no traffic and what traffic they get is untargeted and leaves the visitor confused when they arrive. Result: the visitor leaves in seconds never to return again!

"It's not just about the web pages themselves"

It's much more about how you use them (together with other web technologies) and in particular web marketing know-how.

If you want a web site that does more for you (like make money), then you must start with web marketing and let that lead you to the web site design and the web pages themselves.

The web pages must be loaded with compelling content, that in turn gets you leads and makes you sales.

In addition you really need to provide each visitor with the means to keep in touch with what you're doing. Not all visitors take the action you want on their very first visit (or even their second!)

"So business website design needs to consider a few things..."

• Finding the keywords and key phrases that people in your market are searching on.

• Using those same keywords to plan out your site's web page architecture, run pay per click advertising campaigns and getting your key words and key phrases ranked highly on all the major search engines so that visitors click on your links and not someone else's.

• Researching what your competitors are doing online (and offline) so you can offer a better service and user experience than them.

• Creating compelling content and sales copy that emphasises your business benefits in such a way that they engage with the visitor to take the action you want. So converting the incoming visits into leads or sales.

• Tracking and monitoring traffic and links to your site and how your site is is converting them into leads and sales.

"Used together, all of these add up to a significant web business that could be working for you right now, for growth and profit"

As a company we've been doing business in the world of business systems development since the early 1990s. Since the start of the new millennium we've been involved in all aspects of web business development and e-commerce.

• All projects have an allocated account manager who will provide you with regular progress reports.

• Our 'Blueprint' Web Business Development process is continuously updated with best practice from the world of web marketing, web usability and agile software development (as used by Blue Chip companies around the world)

• All our resources, including our professional web developers, are skilled in their particular areas of expertise and all have a track record of success.

"So... with so many people and businesses moving to the web can you seriously afford not to invest in building your own online business?"

That said, we do recognise that in the current economic climate you may be reluctant to invest right now. So you may be relived to hear we are not suggesting a huge upfront 'big bang' investment.

Instead, what we offer is a series or services that can be tailored to your current circumstances. So that over time your web business grows to become a substantial asset to out do your competition and increase your turnover and profitability.

For more information call me, Laurence Wilson at Renegade Electron on:

Tel: 01202 656 829.