Well I hope it is! Having looked at the total amount of Internet Real Estate I’m developing, I figured it was time for
a little rationalisation, if only to reduce the work load and hopefully to make things simpler and more relevant for
people visiting the site.
Right at the top of the pile are three sites that will be formed into a single site with a number of subordinate
satellite mini-sites.
These three sites currently deal with three separate but related topics.
The first is Business Web Site Design, the second is live Web Marketing Workshops and Webinars. And lastly the third
topic is Web Home Study Products (boxed sets of CDs and DVDs and so on).
The next thing of course is then to come up with an overall site map and names of each of the web pages. This is always
a good time to go back and review Google’s Search Engine Optimization Starter Guide to make sure everything is Google
friendly as well as visitor friendly.
Plus of course, some basic keyword research to make sure I’ve got some initial keyword phrases that will give me a
toe-hold in each of the satellite topics I can then build on.
Most of the keywords at this lower level will be longer type keyword phrases. While the top-level pages will be
optimised for the shorter type keyword phrases.
This then means that general traffic can filter down through the top level. And more specific traffic can go straight
to the satellite sites.
There are other reasons for not having all the satellite sites as part of the main site, but more about that later.
Stay tuned…
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So far I’ve been using this WordPress blog to attract traffic to the site before I get rid of the clunky FrontPage text version.
A new look and feel for the site is under development that I hope you’ll find much more modern looking and much more friendly on the eye.
But one thing has occurred to me. I suddenly realised I was blogging blind!
I was a little shocked when I realised this because writing these blogs does take some time to do. And it would be a great shame if I were totally wasting my time. Which of course is a risk if you blog blind.
So I guess having introduced the term I ought to now go on to explain what I mean by it.
You see, so far I’ve been posting away assuming that these posts are relevant and of interest to you. And as far as it goes I suspect that they may well be true. But… I can’t be totally sure.
So what do I have to do to make sure each blog is relevant? The answer is really quite simple. It’s called keyword research. By doing some keyword research I can establish the likely interest and volume of interest in a particular keyword.
There’s also an added bonus. I can also link the blog post to a web page on my site via a selected keyword phase so that the web page gets picked up by the search engines more quickly. Thus bringing me more targeted traffic.
Stay Tuned…
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Over the last few posts I feel I’ve wandered a little from the purpose of this blog.
Looking back on the early posts I wanted to use this blog as a means of showing you what I was actually doing on this site to build it as I went along.
So as the title of this post says, ‘Let’s Get Back On Track’…
As you can probably see, if you go back to the main site, it’s all very clonky looking. But this will change in due course. (Even as I type I have a web designer already working on a ‘look and feel’ for the site.)
Instead what I wanted to do was use my FrontPage 2003 web page editor to create a working prototype of the site. The great thing about that is I can play around with different ideas without having to get my web designer involved. Quite literally changes can take only a few moments to make.
And frankly quite a lot of the content is well… content not just look and feel. So creating a rather texty looking site is just fine for the moment and I hope it doesn’t offend your eye too much.
But there are some bigger issues to do with what I’m actually trying to do with the site and what products and services I’ll be offering.
This has sent me back to the drawing board more than once. But I’m much more comfortably now that I’ve got a business plan, a marketing model and a web architecture. Especially now that all of these three things are aligned with each other!
The result, so far, is a 3 month average Alexa Rank of 796,918, a Google Page Rank of 1 and even a few opt-ins to my subscriber list.
We all start where we start and… a start has been made. But, as I’m sure you’ll agree, there’s still much to do before I set the whole thing on autopilot and head for the beach!
Stay Tuned…
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In an earlier post I mentioned that you can get tools, like web page editors, for free. This is very useful if you’re working on a limited budget and need to save your cash.
But there are some hidden downsides that not everyone takes account of when they use these free tools. One of the key ones is the investment of your time to learn how to use the new tool, like a web page editor.
Most tools today are quite intuitive to use, but that said even quite simple tools do take some time to learn.
Ideally you don’t want to repeat going through the learning curve all over again because you’ve found a much better tool.
If at all possible, and providing you can afford it, find the right tools for you and what you want to do right from the start.
If you do this you’ll be able to stay with these tools as your business grows without having to re-learn how to use any new tools.
After all the time taken to learn about how to use a replacement tool can always be used to move your business forward elsewhere. The last thing you want to do when your getting started is to waste your time and energy repeating stuff.
The other thing about free tools is that they are not always supported both from a technical point of view of indeed any training materials that you might find helpful, possible vital!
So perhaps free is not quite so free if you sit down and think about it for a while.
Later on I’ll be listing out the basic tools you’ll need to get started to build a web business.
Stay Tuned…
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Well, I guess an apology is due. Reason being that all of this site is well, very basic. The blog you’re reading right now is still at a basic level and the web site it’s linked to is also very basic too.
But there is an up side. And that’s this. If you’re getting started for the first time basic is good.
Why? Simply because basic means you only need to acquire some very, dare I say, basic skills using some basic tools.
This blog for example is a WordPress blog. WordPress is pretty much one of, if not the, industry standard blogging software platforms. The other good thing is it’s free! (I’ve actually bought a little secret weapon that I’ve added to this blog, but more about that a little later on).
Just like a web site, all you need is a web site domain name a hosting account and a little time and hey presto, you’ve got you’re first blog up and running.
The other great thing about blogs is they’re traffic magnets! So far for this blog I’ve only been posting for about two weeks and already this site that you’re looking at right now is getting more traffic.
How do I know? Two ways, from the Alexa Ranking for this site and my Google Analytics Account, more about those later too.
As for the main web site www.LozWilson.com, well so far all of this has been hand crafted by me using good old Microsoft FrontPage 2003. (There are other free alternatives out there on Google).
So far I’ve concentrated on the content not on the look and feel. And it probably shows.
I’m no web designer! All I wanted to do was get something out there to get started I can then change easily when I want to, but without having to go through my web designer for every little change.
Stay Tuned…
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There’s one thing I’d like to get straight right from the start. And it’s this: I’m no guru. Never have been never will be. Frankly, I don’t believe in them. (Except perhaps for those who care for our spiritual wellbeing and even then I’m not so sure.)
But what I do believe in are people who have achieved a critical mass of know-how, experience and skill.
This they use to empower themselves. So that in turn, they share what they know with others so they too can achieve a critical mass of these things to enable them to become empowered also.
And that’s largely what I’m doing here. Showing you how I go about building an online business so you can benefit from it yourself.
And when I say benefit, I mean becoming empowered so that you too can go on to create and benefit from an income, or incomes, an online business could generate for you.
Stay Tuned…
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Before I get to ‘the plan’, I think it might be useful if I tried to help explain to you why you’d want to build a web business.
After all most people have a job and for most people that’s good enough and for some it’s extremely good in terms of how much they can earn.
The problem with a job it that it’s not scalable. What I mean by that is you sell your time to your employer and they tell you what to do.
Basically there are only so many hours in a working day and there is only so much you can charge for each of those hours.
So the only way you can increase your income is by working longer hours or charging more per hour.
Which even if it is possible still has a ceiling beyond which you just can’t go. Plus, the time you sell to your employer is time that you can’t use for yourself.
The great thing about a web business is that it is scalable. You can have as many web sites, all selling products and services, as you want.
Plus, the other great thing is that you don’t necessarily have to do all the work yourself.
People who manage and delegate tasks to others will have a head start here. But anyone can learn the basics of delegation it really isn’t rocket science.
So there you have it: job or web business? Which would you rather have?
A fixed income or one you can scale up to almost any size plus the time to enjoy your new found income.
Stay Tuned…
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Before moving on to talk about where we are today, I’d like to spend just a little time giving you a catch up on where
things have been.
This whole project started just before the New Year. The LozWilson.com site had been up on the web for quite a while before that. But to be honest I wasn’t doing very much with it, mainly due to lack of time and lack of direction!
The site had an Alexa Ranking of well over 3,000,000, so clearly it wasn’t getting much traffic. And the Page Rank was, well, zero! So in reality the site was – dormant, if not completely dead.
As with everything it’s good to have a plan so I guessed the next step had to be to look at what I could with the site.
The Credit Crunch was now biting and freelance assignments were drying up fast with 500 to 600 people all applying for the same opportunity!
So just like many other people around the world who were losing their jobs, I too was faced with the problem of making my next ‘buck’ as they say.
So what to do? Always a good question but not always obvious or easy to answer. But as I discovered, as I applied my mind to the situation a plan began to emerge.
Stay Tuned…
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This is where you can watch me build an online business right in front of your eyes!
Here you’ll be able to see what I do – and that you can copy – to build an online business from scratch!
But wait a minute… why would I want to do this, because it is risky, and after all I might fail?
Well, at the moment there are many people out there losing their jobs or finding their pensions and savings falling far short of what they need to live on.
So its all very well offering products that show you how to make money online. But there’s nothing like actual proof that it can be done for real!
After all if I can’t do it why should I expect you to be able to!
Oh, and there’s one more thing. It won’t cost you a penny.
You get a ringside seat for FREE!
Just tune into this blog on a regular basis and discover what I do to make money online that you could copy. (I’ll be making regular posts so don’t miss
out!)
If you take action, like me, it’ll be like printing money – for both of us!
Brave, bold – and foolish! Possibly!
But as the title of Sir Richard Branson’s book says… “Screw it! Let’s do it!”
Stay tuned…
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